Concept

To highlight the strength of the Ruhrgebiet, we wanted to proof that the Ruhr Metropole can
change and transform everything. Launching Ruhrgebiet’s green transformation campaign on
social media we created animations that interact with the region’s landmarks.

Agency: Scholz&Friends Berlin
Category: Pre-rolls / Online-clips

Credits:

Executive Creative Director: Micheal Winterhagen

Sr. Copywriter: Philipp Siegwardt
Sr. Art Director: Chiara Astuti

Jr. Copywriter: Lorenzo Colnaghi
Jr. Art Director: Reinier Wortman

Freelance copywriter: Tobias Geigenmueller

Production agency: Sehsucht Berlin